We are

Actionable data you can depend on

To succeed in marketing now, you need to be ready to make the right decisions all the time, every time.

We deliver the human insights that arm our insurance clients to make those choices for new products, and be ready for future wins.









Intel. Pillars.

We work with global insurance companies and help them gain actionable data and visibility into future opportunities.

marketing intelligence

We measure and analyse the impact of our clients’ marketing activities, providing clarity on what people think, say and do over time. 

We use several keys to unlock brand growth and prove the ROI of marketing – including brand tracking, marketing mix modelling, and campaign evaluation.


Use our continuous brand tracking and strategic modelling approaches to get the true picture of your customers, demonstrate ROI and grow your brand.



Use additional modules to manage pricing, brand personality, brand assets and category drivers and place customers at the heart of your marketing decisions.


Address: 112 W 34th St. - 18th floor, Manhattan, NY 10120

This field is mandatory

This field is mandatory

The e-mail address is invalid

This field is mandatory

I hereby agree that this data will be stored and processed for the purpose of establishing contact. I am aware that I can revoke my consent at any time.*

This field is mandatory

* Indicates required fields
There was an error submitting your message. Please try again.
Thank you! We will get back to you as soon as possible.


A team of researchers, data analysts and marketing experts, we operate in every major market globally, helping insurance clients make better marketing decisions and grow their brands.

Marketing Intelligence

We help clients make the right decisions by measuring and analysing the impact of their marketing activities, providing clarity on what people think, say and do, over time.

Business Insights

We turn data into growth opportunities by combining cutting-edge technology with brilliant human analysts and researchers. By defining what matters most to consumers we have helped some of the world’s most respected brands optimise their marketing.


Insights and inspiration to help you grow. Explore our innovative thinking on brave marketing. Read our stories on building brand success. Find out how we’ve helped other organisations make better marketing decisions.


It’s easier to take actions based on one clear metric, than on the findings of many. We use Willingness to Pay (WTP) which captures the incremental value created by a strong brand in one simple, transparent metric.

© Copyright. All rights reserved.